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What Is Viewability and Should We Apply It to Link Acquisition?

Google recently reported that more than 56 percent of its ads are not measured as “viewable” – meaning more than half of all ads bought through Google are never seen by human eyes.

According to Google’s blog, a statistically smaller number of publishers are responsible for making this figure so staggeringly large, yet the average publisher’s viewability is only 50.2 percent.

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