Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

In its latest report, “How Search Marketers Engage on Twitter,” social insights company Leadtail looked at 521 U.S.Search marketers (SEMs) on Twitter to see what topics they talked about, which content they consumed and shared, and what publications and people were the most influential in the Twittersphere. When it comes to sharing content on Twitter, SEMs preferred their desktop tools over mobile. Granting to the data, 80 percent used the website to share.

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