Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

Whether your day-to-day focus is business management, marketing, sales, SEO, social media, advertising, software development, or customer relationship management, the mobile device has increasingly become the preferred tool for work and communication. How quickly and effectively an organization plans, develops, and adapts to deliver quality mobile experiences will likely become a competitive advantage.

Some organizations may continue to view mobile as an “add-on” or supplementary effort when planning for digital interaction with customers. However, those who embrace the shift in behavior and deliver what their customers want and need to make a purchase decision will likely be the ultimate winners.

 

 

 

 

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