Most businesses venture into social media expecting to experience a big return on investment. The hope is that new clients will come in droves, and that the benefits and revenue generation will be immense. Yet, this is rarely the case. It requires time to build momentum with social media, and the benefits aren’t always as obvious as we would wish.
If you’re experiencing a bit skeptical about social media marketing and whether or not it’s worth the effort, following are some reasons why it may be functioning better than you understand.