If you’re marketing internationally, it is important that your content is translated properly. Why? Even though many countries have English speakers, your prospective customers might only speak the native language. By marketing to consumers in the language they prefer, you can improve the way that they interact with your content.
Unfortunately, translating your content may be easier said than practiced. Google Webmaster Tools has announced the addition of a new reporting feature to help marketers troubleshoot real-alternate-hreflang annotations.