Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

The latest version of Google’s “human rater handbook,” search quality evaluation guide, has leaked once again, and gives us more clues into how Google determines quality. Edition 5.0 of the handbook is dated March 2014, and contains updated information about expertise, federal agency, trust and reputation when rating web sites and their pages.

Google’s search quality team hires human raters, who help Google rate sites for quality. They attend and then every bit part of a feedback loop, oftentimes assessing proposed tweaks to the algorithm before they are put out.

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