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Google: Penguin 3.0 Rollout Still Ongoing

Google has confirmed the shifts and changes reported throughout the industry on Thanksgiving day were a result of the Penguin 3.0 refresh that first began rolling out 6-weeks ago.

The interesting part was that Google began the rollout of Penguin 3.0 on October 17, 2014, which was 45 days ago, or over six-weeks ago. For this to still be rolling out is unusual. In addition, many sites that reported changes on that Thanksgiving, only saw recoveries.

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