The Evolution of Audience Targeting: 3 Opportunities for Marketers

In the former stages of online advertising, targeting options was predominantly derived from traditional media tactics and focused around demographic, geographic, and time-based data.As global Internet usage increased and technology improved, advertisers realized they could leverage audiences in more advanced targeting methods.

Marketers know the value of delivering the right message to the right person at the right time, but the increasing complexity of the path-to-purchase makes targeting a continued challenge.

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