How to Use Facebook for Targeted Content Promotion

One of the advantages of using Facebook is the fine level of detail you can go to in terms of targeting an audience. This is one of the areas where Facebook is actually better than Google when it comes to advertising. Content and advertising agencies would like you to believe it, content produced by a business doesn’t just go viral on it’s own. There is often something that pushes it really, really hard when it first goes live which gains momentum, and eventually the content is spread far and wide enough that it doesn’t need you to push it anymore.

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17 Keys to Success in Social PPC

If you haven’t jumped on the social PPC bandwagon yet, it’s time you gave it some serious thought. While social PPC won’t replace Google AdWords any time soon, it’s become an effective source of incremental leads and sales for savvy businesses.

Social PPC is becoming an important part of the online marketing toolbox.

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How to Optimize Your Content Strategy With Social Listening

Social media has risen drastically in the past decade. With several successful social networks, accompanied by the continuously broadening user base, the data and insights available through social listening can drastically help improve your selling attempts.social listening can actually do much more than inform your social strategy. It can help you find new keywords to target via paid search, find new networks or websites to run display ads on, and it can also help you optimize your content strategy.

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PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

Desire to establish your brand authority & trust while helping your SEO Efforts  ? Turn to public relations. It’s one of the most valuable online marketing strategies you can use, resulting in increased traffic, quality links, and a robust brand image.

Media mentions allow you to give your content marketing efforts wings, enabling both increased brand awareness as well as third-party endorsements.

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The Evolution of Audience Targeting: 3 Opportunities for Marketers

In the former stages of online advertising, targeting options was predominantly derived from traditional media tactics and focused around demographic, geographic, and time-based data.As global Internet usage increased and technology improved, advertisers realized they could leverage audiences in more advanced targeting methods.

Marketers know the value of delivering the right message to the right person at the right time, but the increasing complexity of the path-to-purchase makes targeting a continued challenge.

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5 Tips for Using Facebook News Feed Ads

Facebook’s News Feed ads, launched in late 2012, have proved highly effective. According to research across Marin Software’s client base, advertisers increased spend on Facebook News Feed ads by 140 percent in Q3 2013, compared to a quarter earlier. And it’s no wonder, because News Feed ads work.

In this new native ad economy, Facebook is investing heavily in News Feed ads, allowing advertisers to connect with users through relevant content placed directly in their personal feeds. So while right-side ads probably won’t disappear in 2014, they’ll continue to lose ground to News Feed ads.

Here are five tips to making the most of Facebook News Feed ads.

 

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Google Adds One-Click Music App Integration

Android users can now search Google for a musician, band, or song, and tap a link to open the music right into a music application (Rdio, iHeart Radio, Spotify, Google Play, Tunein, or YouTube) on their smartphone.

Google wants music fans to know that they “hope all this makes finding and exploring artists and music on Google more fun now that you can listen to the music right away.”

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The Hidden Benefits of Social Media Marketing

Most businesses venture into social media expecting to experience a big return on investment. The hope is that new clients will come in droves, and that the benefits and revenue generation will be immense. Yet, this is rarely the case. It requires time to build momentum with social media, and the benefits aren’t always as obvious as we would wish.

If you’re experiencing a bit skeptical about social media marketing and whether or not it’s worth the effort, following are some reasons why it may be functioning better than you understand.

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10 Social Media Posting Ideas That Get More Clicks

While converting social media users into leads or clients requires more than a single click, generating them to mesh with the content you share and produce is an important measure.Since the correct approach to posting can have a vast impact on the results you see from social marketing, let’s cover ten different social media posting ideas that have turned out to be really efficient.

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LinkedIn Revamps Search With New ‘Galene’ Architecture

For a company that does more than 300 million users, LinkedIn’s search functionality was due for a much-needed raise. LinkedIn has traditionally adopted a more reactive approach to hunt but is hoping to alter that with Galen, their new search architecture. LinkedIn was using a procedure that centered on an open-source library called Lucene.

According to LinkedIn, this solution was utilized to “set up a search index, searching the index for matching entities, and determining the importance of these entities through relevance scores.”

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How to use social media to boost your business

Social media used to for many businesses, but beating it right on Twitter and Facebook can transform a business. Now Big companies are throwing huge investments at social media movements, Merely with the proper strategy, SMEs with low marketing budgets can use social media tools to bring their names out there too. A little effort with these free tools can generate exposure at home and abroad, and help to boost your brand.

Here are five ways to can exploit social media to get your business:

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5 Social Media Listening Tools That Every Business Should Be Using

Social media more like a telephone and less like a megaphone. However, some might not know how or where to listen. This is important because you want to know what’s being said about you and where are they saying it. You’ll also want to know how to respond. It’s an essential part of online reputation management.

Here are some of the free tools available to you.

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19 Social Media Marketing Solutions for Small Businesses

Social media marketing is an art form, and with the right social media marketing solution, business owners can overcome it. Although social media programs offer their own marketing tools like Twitter targeted ads, Facebook Pages, Google+ and Pinterest. Constantly pushing advertisements and sales copies no longer runs on today’s increasingly social networking clients .

Here are 19 social media marketing solutions to help you get there.

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10 Simple Tips to Double your LinkedIn Connections

Sometimes you feel like shaking him and asking if if he experiences what it’s like to have a little bit of fun.Comparisons continue to be produced, including the ones between Facebook and Linkedin.

Facebook is like hanging out at a barbeque with friends while LinkedIn is the cocktail party“.

Compared to Twitter, the social media rock star that draws in the media spotlight and streams across the buttocks of the television, LinkedIn is a bit buttoned up.. It’s suit and tie versus jeans and t-shirt.Sometimes you feel like you should be prodding it with a stick.It can connect you to powerful influencers, provide a focused ecosystem to share your content and be a B2B marketers best friend.

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40 Social Media Acronyms You Should Know (Infographic)

Whether you’re splashing around in social media or preparing a career out of it, there’s a language among us social media geeks that you’ve probably heard bellowed down the halls of Facebook, and babbled in Twitter chats.

While in that respect are likely hundreds or more of social media acronyms out there, Here we are specifying 40 social media acronyms just go through it.

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