How to Win in Organic Search: Tips from Google, Bing and Brands

In the past year or so, organic search has seen major changes. In 2013, we saw the Hummingbird infrastructure launched in Google Search and we experienced the end to keyword data in analytics due to 100 percent Secure Search. We also saw Google’s Panda become a staple facet of the algorithm by becoming a rolling update.

There were also additional expansions to the Knowledge Graph and the way it displays information in organic search, leading to things like the local carousel results and results from Google’s new voice search.

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Google Tests “Listen Now” Ads for Music Searches

Google is testing “Listen Now” ads with the likes of digital music services Spotify, Rhapsody, and Beats Music, the Wall Street Journal reports.

A Google representative confirmed the music ad tests.

When consumers search for musicians via Google on desktop or mobile devices, the display ads appear grouped together under a “Listen Now” label and promote services that also include Google Play.

The ads appear within Google’s Knowledge Graph.

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30% of Traffic to Insurance Sites Came from Search in June

How do auto insurance brands stack up in the search results? How much do they rely on search traffic to their websites?

Across the carriers studied in June, approximately three in 10 website visits were generated from search engines. State Farm had the highest percentage of traffic to its site from search, at approximately 36 percent, according to Millward Brown.

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You Can Now Link Your Google My Business & AdWords Accounts

Google has announced an update to location extensions that will let advertisers link their Google My Business and AdWords accounts to ensure consumers will receive the correct local information they need when they’re ripe to purchase.

This is critical, Google says, because “50% of consumers visit a store within one day of searching for local information on their smartphones.”

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Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

The latest version of Google’s “human rater handbook,” search quality evaluation guide, has leaked once again, and gives us more clues into how Google determines quality. Edition 5.0 of the handbook is dated March 2014, and contains updated information about expertise, federal agency, trust and reputation when rating web sites and their pages.

Google’s search quality team hires human raters, who help Google rate sites for quality. They attend and then every bit part of a feedback loop, oftentimes assessing proposed tweaks to the algorithm before they are put out.

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Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

Whether your day-to-day focus is business management, marketing, sales, SEO, social media, advertising, software development, or customer relationship management, the mobile device has increasingly become the preferred tool for work and communication. How quickly and effectively an organization plans, develops, and adapts to deliver quality mobile experiences will likely become a competitive advantage.

Some organizations may continue to view mobile as an “add-on” or supplementary effort when planning for digital interaction with customers. However, those who embrace the shift in behavior and deliver what their customers want and need to make a purchase decision will likely be the ultimate winners.

 

 

 

 

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Publisher Guide for Adding Custom Variables in Google Tag Manager

If you’re an online publisher using Google Analytics, you demand to use custom variables so that you can really segment and quantify your audience. You are currently working on migrating to Google Tag Manager in order to construct your life more comfortable.

So how do you implement them together? What follows is a step-by-step guide for installing publisher-centered custom variables using Google Tag Manager.

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2014 Google Shopping Feed Specifications Update

Google’s new feed specifications include updates to mobile links, bundle attributes, availability specification changes, and changes to apparel identifiers.

Google AdWords ads (both text and image) are created from inventory information that sellers communicate to Google through a feed.It requires merchants send in the inventory file, is changing to match Google Shopping’s recent updates.

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Google Updates Site Move Guidelines on Webmaster Tools Help Center

Google has updated their guidelines to help webmasters deal with moving sites, including issues that might get up due to moving a site to responsive design.

As they classifies the site move into one of two types of content migrations

  • Site moves without URL changes
  • Move a site with URL changes

First, the site moves without URL changes – when you upgrade your website content management system to a new hosting provider and you have the same domain name and URLs.

For Example: www.example.com to a different hosting provider while keeping the same URLs and site structure on the same domain name.

Then, move a site with URL changes – when the URLs on the website change in any number of ways, such as protocol, domain name and URL paths.

For example:

Protocol: http://www.example.com to https://www.example.com
Domain name: example.com to example.net
URL paths: http://example.com/page.php?id=1 to http://example.com/widget.

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7 Mistakes E-Commerce Retailers Make When Advertising With Google Shopping

Many lines think that once their PLA (Product Listing Ads) campaign has been launched and configured, no tweaks in campaign settings are required. Again, this is a misconception. In parliamentary law to get to your current PLA campaign more effective, you necessitate to realize the main difference of Product Listing Ads from traditional PPC advertising via AdWords.

The main task which advertisers need to solve them is how to get better control of which products to display more often and how to show the most relevant products to the user’s query. Below is the list of the most common mistakes businesses make in PLA and the best solutions to them.

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Ten Timely Tips for Terrific Title Tags

Google’s most recent results page layout changes meant more than barely a search experience update. With the change came adjustments to how each individual solution is displayed, which may almost certainly necessitate a refresh for a core search engine optimization (SEO) element: the venerable title tag.

A title tag tells both users and search engines what the subject of a particular page is . If your text file appears in a search results page, the contents of the title tag will normally come out in the first line of the terminations. This can help users pick out if the page is likely to be relevant to their search.

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Global Marketing: 5 Common Mistakes to Avoid

Going global can be an exciting transition for any society. It can as well be fraught with potential pitfalls, with many mistakes arising from marketers failing to consider cultural differences into account.

Here are some common basic mistakes you should avoid.

1) Adopting a Universal Approach

2) Failing to Localize Your Online Presence

3) Poor Translation

4) Keeping The Same Keywords

5) Not Being Mobile Friendly

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7 Ways to Drive AdWords Strategies & Objectives

It’s entirely about the customer. Whether you’re part of an agency team, shaping with a customer that accepts an agency, or are the sole people working on an invoice, you are ultimately responsible for the success of the effort.

Whenever we examine a new paid search account, we need to assure the client’s demands and expectations are top of mind. Paid search agency experience and applying it inside a company has been interesting and challenging.

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4 Mistakes Agencies Make to Lose Clients

Customer retention and stimulating new business are two of the greatest challenges most agencies face.How many customers experience you missed this year?

Establishing relationships and keen client service drive agency success, but there are three common errors made when pitching a proposal to a node and one major mistake which cause clients to offset.

This article will highlight four of the biggest mistakes agencies make, from the initial introduction call, to presenting the proposal, to servicing the guest, delivering results, and keeping them happy.

By minimizing these errors, you will acquire more business and save your customers longer.

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4 Steps to Maximize Local Search Success

Four out off five consumers say they want search ads to be customized to their city, ZIP code or immediate environment, agreeing to new research from Google highlighting the importance of posting.

While stain-on accurate and a good reminder, it alone tells a quarter of the story you should consider while planning local marketing efforts.

Here is a four-step procedure to maximize local search success.

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50+ Things You Should Learn About Your Client

Getting to know your client and understanding how you can be effective for them. This will make a real and impactful change to their business.

Obviously this getting-to-know-you phase is significant enough to empower real time, but I’ve set up there are a lot of ‘hacks’ that can help you come up to speed on an organization and its people.

Here will be 50+ Things you should read about the client

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Organic Social Media: Why Marketers Must Join the Conversations

Even accounting for the fact that Google has rolled Gmail and YouTube users into their Google+ user count, the total number of social network users is more outstanding than the population of every individual continent but one.

Facebook has become so globally pervasive that analysts talk about it coming near a saturation level for the worldwide addressable market of users with social capable phones.

You might be thinking “that’s the market size, that doesn’t tell us how users do or do not use social networks.”

Research from Forrester tells us that social networks have become a critical discovery platform and is nowadays the second most popular channel for website discovery, behind only organic search.

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Why Small Business Should Care About Native Advertising

There has been explosive growth in native advertising in 2014.Native advertising is defined by the IAB as advertising, that chooses the shape of the substance around the advertisement.

While native ads have been in existence since the former 2000s, it has gained new impulse this year as the SEO landscape has altered so significantly.

Native advertising offers an unparalleled user experience. An overwhelming majority of consumers say that sponsored content doesn’t hinder their experience on a web site. Consumers are also more likely to look at native ads and share them over display ads.

 

 

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