The competition for visibility in the search results is fierce, which is all the more reason that big brands should stake their claim as a presence to be reckoned with online. Alongside search engine optimization, pay-per-click (PPC) can garner more real estate for your brand on the results page – and if you’re not there, your competition surely will be. Continue reading “5 Incredibly Practical Reasons To Do PPC In 2015” »
The Panda algorithm, which was designed to help boost great-quality content sites while pushing down thin or low-quality content sites in the search results, has always targeted scraper sites and low-quality content sites in order to provide searchers with the best search results possible. Continue reading “Most Read Article of 2014: Google Launches Panda 4.0” »
It wasn’t too long ago that there was significant tension between information architects and SEOs; one group wanted to make things easier for humans, the other for search engines. That line is largely disappearing, and there are several best practices in IA that can lead to great benefits in search. In today’s Whiteboard Friday, Rand explains what they are and how we can benefit from them. Continue reading “Information Architecture for SEO” »
When it comes to keywords, your aim shouldn’t be to target everything. Rather, you should aim to discover where the richest vein of gold lies, and then focus your efforts on extracting it. By correctly identifying areas of growth potential, you can transform a website into a traffic machine with high revenue potential. Continue reading “Effective Keyword Targeting: The Key To Growing Traffic & Revenue” »
Getting smoked by an algorithm update is tough. The loss of traffic, leads, and sales can be catastrophic while companies work to fix problems that led to the attack.
For example, you should keep publishing top-notch content, using social media like a champion, leverage email marketing to get in front of your customer base, and more. Continue reading “The Power of Social Advertising and Custom Website Audiences for Panda and Penguin Victims” »
Have you used Google’s disavow tool? You might want to. If you have been actively involved in SEO for your website over the last few years, there is a good chance that you have unnatural links pointing to your site. These can hurt you in the eyes of Google’s Penguin algorithm. Or, in some cases they can even get you a manual unnatural links penalty. Continue reading “Your Start-to-Finish Guide to Using Google’s Disavow Tool” »
Google recently reported that more than 56 percent of its ads are not measured as “viewable” – meaning more than half of all ads bought through Google are never seen by human eyes.
According to Google’s blog, a statistically smaller number of publishers are responsible for making this figure so staggeringly large, yet the average publisher’s viewability is only 50.2 percent. Continue reading “What Is Viewability and Should We Apply It to Link Acquisition?” »
Google created the SPDY protocol as a multi-year experiment to find a faster way for browser and servers to communicate. The results have been so positive that the Internet Engineering Task Force (IETF) is using SPDY as the basis for HTTP/2, a replacement to the current network protocol that powers all Internet web traffic today. While technically HTTP/2 is still an evolving specification, many web browsers, web servers, networking devices, and websites already support both SPDY and HTTP/2 in its current form. Continue reading “HTTP/2: A Fast, Secure Bedrock for the Future of SEO” »
Some organizations are still resistant to having a mobile-friendly website, either because they lack the resources or don’t see the value. If your organization falls into this category, and you would like to continue being relevant in 2015 on the most widely used search engine in the world, Google, then now is the time to begin building a mobile-friendly website.
Here are three reasons your organization must have a mobile-friendly website in 2015. Continue reading “Why a Mobile-Friendly Website Is Essential to a Successful SEO Strategy in 2015” »
Google! Its algorithm updates continued unabated in 2014, leading to panic among some search marketers and dread among many more. Now that Google has been on a mission to reduce the visibility of low-value pages, especially those that are over-optimized for keywords, does it seem like there are hardly any optimization techniques left that won’t get you dinged? There are, in fact, some strategies that will still work in 2015. Continue reading “5 SEO Strategies That Will Still Work in 2015” »
SEO is a fairly tumultuous profession , according to most SEOs. We’re constantly wondering about the future, and how new algorithmic changes and updates will impact our livelihood.
Despite the rapidly changing nature of technology, Moore’s law, and the fact that key members of Google believe its biggest competitor is not yet around (or perhaps starting even now, in a garage somewhere), it’s nonetheless important to consider the future of search and the search algorithm. Continue reading “The Future of Google’s Search Algorithm: Refinement Vs. Overhaul” »
Search behavior is fundamentally changing, as users become more savvy and increasingly familiar with search technology. Google’s results have also changed significantly over the last decade, going from a simple page of 10 blue links to a much richer layout, including videos, images, shopping ads and the innovative Knowledge Graph.
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Years ago, as a safety measure to ensure that robots could not crawl gated content or access online shopping carts, Google implemented the much-recognized CAPTCHA box with distorted numbers and letters. Users would then need to enter the information shown in the box to prove they weren’t robots, which often took multiple attempts. Now, realizing that the dreaded distorted box was in need of an upgrade, Google has released an API called “No CAPTCHA reCAPTCHA.” Continue reading “Google Updates CAPTCHA API to Weed Out Robots” »
Google has confirmed the shifts and changes reported throughout the industry on Thanksgiving day were a result of the Penguin 3.0 refresh that first began rolling out 6-weeks ago.
The interesting part was that Google began the rollout of Penguin 3.0 on October 17, 2014, which was 45 days ago, or over six-weeks ago. For this to still be rolling out is unusual. Continue reading “Google: Penguin 3.0 Rollout Still Ongoing” »
Problems in Google Analytics are causing you to get bad data, misunderstand reports and draw wrong conclusions. Many of these are not your fault, they’re due to settings, bugs and the configuration of Google Analytics. Continue reading “Avoid Common Google Analytics Bugs and Misunderstandings that Lead to Bad Data” »