Are We Reaching the End of the Keyword Era?

For years, pundits have been prognosticating the death of the keyword, and through it all, the keyword stayed strong, powering the lion’s share of ad dollars on the Internet. This time, it seems different, though — the humble keyword may actually be going by the wayside. And because of it, search marketing practitioners are going to need to develop a new set of skills to adapt.

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How to Quickly (and Correctly) Track Google Analytics Across Multiple Domains

Out of the box, Google Analytics handles being deployed across multiple domains or subdomains extremely poorly. This is easily the most common critical problem in Google Analytics, despite its being relatively easy to fix.

Depending on your situation, one or more of a few simple steps may be appropriate. Look for the entry in the left-hand column below that best describes your situation.

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How to Perform the Ultimate Local SEO Audit

Every business that competes in a local market and who competes for the display of localized results in SERPs will likely find the need to conduct a local SEO audit at some point. Whether you’ve hired an SEO in the past or not, the best way to beat the competition is to know where you stand and what you need to fix, and then develop a plan to win based on the competitive landscape.

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5 AdWords Optimization Checkpoints You May Be Missing

It’s always good to revisit an account and check in on important components such as budgets, settings, and goals. Some of these are not so obvious because they tend to be buried in the account or set up at an earlier in time with account creation.

Check the conversion actions tab to make sure each defined goal is reporting (working). Check the conversion window for the number of days conversions are tracked that the time frame is appropriate for the conversions action. Likewise, check the conversions count which tracks if “all” or “unique” conversions are tracked.

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Google Pirate Update Analysis and Loser List

Google announced that the Pirate Update 2 was rolled out . After many criticisms that Google is not doing enough against Piracy it updated its filter to help stem piracy. It works similar like Panda or Penguin. Based on a huge set of queries and the data Google had from the first Pirate update, which was released about 2 years ago Google is looking for copyright infringements. Any site where Google finds a violation or was filed through Google’s DMCA system will receive a huge drop in rankings or will be even removed from search engine result pages.

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Google’s Physical Web and its Impact on Search

Google announced a new project called ” The Physical Web,” which they explain like this: The Physical Web is an approach to unleash the core superpower of the web: interaction on demand. People should be able to walk up to any smart device – a vending machine, a poster, a toy, a bus stop, a rental car – and not have to download an app first. Everything should be just a tap away. At the moment this is an experimental project which is designed to promote establishing an open standard by which this mechanism could work.

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