How to Get Tons of Great Data From Google AdWords Instantly

Optimizing pay-per-click accounts requires heaving lifting from analysis, implementation, communication, strategic planning, and the list goes on and on. You need to streamline each process as much as possible in order to be agile, thorough, and productive – and provide stellar results.Saving time on front-end analysis can help build out your task list for the day and get to making awesome optimizations swiftly. There are numerous tips and tricks to get to data quickly.

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Your Guide to 301 Redirects for SEO

Web addresses started appearing in print, it’s been tempting to lop the “www” off to make the URL easier to remember and to use. Does it matter if you do that? Is a www address better for SEO? If a viewer uses www, will the page show up differently than if they don’t?

When you register a domain name, you register example.com, not www.example.com. That’s because the www part of the URL is actually considered a subdomain, much like blog.example.com, login.example.com, etc. The www largely is a carryover from the days of the Internet when you had to specify that you were using a World Wide Web site and not something like gopher or ftp.

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Google Webmaster Update: Blocking JavaScript & CSS Can Affect Indexing

Google has updated its Webmaster Guidelines, which will likely affect sites that are blocking JavaScript or CSS files.

According to an announcement on Google’s Webmaster Central Blog, the tech giant has updated its indexing system to function more like a modern browser, which includes having CSS and JavaScript active.

Google gave explicit advice on allowing Googlebot to access the JavaScript, CSS, and image files that a website uses.

 

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Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

The User engagement is critically important. If users are showing low engagement, and yielding low dwell time, then that’s a giant invitation to the mighty Panda.Specifically, sites employing deceptive or aggressive advertising are facing big problems Panda-wise. For example, sites that trick users into clicking affiliate links, blended ads, low-quality supplemental content, etc. In addition, number of sites impacted by both 4.0 and 4.1 that heavily used pagination to break up articles into many component pages.

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Google Releases Penguin 3.0 — First Penguin Update In Over A Year

It’s been over a year since Google last unrolled a new Penguin update, and now it looks like they’re ready to catch up. Google recently confirmed that the most recent iteration of their large-scale “Penguin” algorithm update started rolling out late on Friday night (October 17th). One of Google’s Webmaster Trends Analysts recently hinted that the latest Penguin update would be coming out soon, but as of October 17, we have full confirmation that the update is live and currently unfolding.

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Open Site Explorer’s New Link Building Opportunities Section

Open Site Explorer has a bit of a new look and an entirely new section called “Link Opportunities” to help make some link prospecting tasks easier and more automated.

We know a lot of folks liked the old tab structure but we ran out of space. With this redesign we now have the flexibility to add new features and functionality simply by popping in new sections on the left sidebar menu.

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3 Building Blocks for Content and Search Marketing Success

If you want to stay relevant and maximize return on engagement in today’s new marketing world, then you need to understand your audience. Knowing, listening to, and understanding your audience is a key step that helps you to connect with your consumer.

From social media monitoring, to audience profiling, Web analytics, and traditional research and business strategy, understanding your buyers, personas, and target audience helps you map and build demand- and content-based strategies to deliver the right message to the right consumer at the right time and in the right format.

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Quality Assured! How to Create a Universal SEO QA Checklist

Enter the universal SEO QA checklist, especially designed to be used by anyone on the team from IT to an admin to the SEOs. By serving multiple teams with one single document, the QA process becomes flexible, fast and simple to do, increasing the chances of its adoption company-wide. This document will be your ally, silently nagging the IT team to double-check the on-page SEO elements on your behalf.

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The Future of Link Building

Building the types of links that help grow your online business and organic search traffic is getting harder. It used to be fairly straightforward, back before Google worked out how to treat links with different levels of quality and trust. However, the fact that it’s getting harder doesn’t mean that it’s dead.

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The Evolution of SERPs and User Behaviors

Since 2011, Google has updated its algorithm 83 times, and that’s only factoring in the major changes, not the countless smaller updates that go unnoticed or unreported.

In 2005, if you weren’t in the top three listings, you probably weren’t getting clicks. Users didn’t scroll. They trusted that whatever Google was showing them as first was the best possible option.

Users first gravitated to the top left corner of SERPs and scanned horizontally to read more about what was in that listing specifically. Long, descriptive title tags and meta descriptions were advantageous because people wanted to know as much as possible about what they’d find before they committed to clicking.

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Panda 4.1: The Devil Is in the Aggregate

Panda is a big-picture kind of algorithmic update. It is specially focused on the intersection of myriad features, the sum is greater than the parts. While breaking down these features can give us some insight, at the end of the day we need to stay acutely aware that unless we do well across the board, we are at risk.

Below is a graph of the average cumulative scores across the winners and losers. The top row are winners, the bottom row are losers. The left and right red circles indicate the lowest and highest scores within those categories, and the blue circle represents the average.

 

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7-Point Relaunch SEO Checklist

We may now know what to consider during the redesign phase and how to remedy issues, but we must follow these items below to have a truly effective relaunch at the time of pressing go. Some of these checklist items reflect technical SEO considerations for content visibility to search engines and users, items pertaining to on-page SEO, and also analytical tracking items you don’t want to overlook.

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“Content Performance Marketing” – 3 Steps to Future Success

The White Hat SEOs touting “content is king” to massive campaigning from search engines and marketers around the idea of quality “content marketing,” content marketing has come a long way.

However, the path we’ve been on is coming to an end. As brands and marketers, we’re at a fork in the road when it comes to content; the next path we take will either elevate our journey to the next level, or throw us into a never-ending roundabout that takes us nowhere.

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