Why You Shouldn’t Have a Mobile Marketing Strategy

Marketing issues that seem to clear it into board rooms sooner than others.Social media is just one way. Mobile user-agent server headers and google bot mobile. Those things have their place, but they are inherently tactics. In the end, by 2007, we’d all stopped speaking about the year of the mobile, which meant that even the explosive adoption of the iPhone took a spell to fully seep into marketers’ collective consciousness.

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How Top Restaurants Serve Up and Stack Up in Mobile SEO

The Search Agency (TSA) has conducted yet another analysis of how top companies are creating their mobile experiences online, and this time, it sank its teeth into the restaurant and catering sector.

The “mobile experience scorecard” consists of a set of criteria weighing factors on a website, like the type of mobile site, social media presence, geo location API, and click-to-order, to name a few.

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How to use Keyword Research to Find New Landing Page Testing Ideas

Competitive keyword research helps PPC advertisers find out which keywords their competitors are bidding on. This can be done using tools like iSpionage, TheSearchMonitor or Adgooroo. Not only do the tools make you feel like the James Bond of search advertising, but you can then use the competitive data to find profitable keywords you aren’t bidding on and to identify new ad groups you should create.

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How to Combine Screaming Frog Data with Google Analytics Data

Combining Google Analytics data with Screaming Frog data has a myriad of advantages. You can get an overall picture of your site and identify any issues that are occurring on popular pages. You can see which pages within your site have no page views at all, or the ones that have very few page views. Maybe there are issues on these pages that become immediately apparent when you combine the two datasets.

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The Big List of SEO Tips and Tricks for Using HTTPS on Your Website

It’s rare that Google reveals any of its actual ranking factors, so it came as a big surprise when representatives announced they would reward sites using HTTPS encryption with a boost in search results.

HTTPS isn’t like other ranking factors. Implementing it requires complexity, risks, and costs. Webmasters balance this out with benefits that include increased security, better referral data, and a possible boost in rankings.

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Keyword Research and Targeting Without Exact Match

Whatever the motives behind Google’s recent removal of exact-match keyword targeting from AdWords, the resulting uncertainty makes keyword research that much more difficult. AdWords has sort of become a keyword research and opportunity tool of choice for SEO and, of course, PPC folks for a decade now. We’ve always had some optionality around how we choose keywords inside of AdWords.

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Is a Proposed Twitter Algorithm the Death of “Real Time” on the Social Platform?

The reverse chronological order of content that Twitter is known for “isn’t the most relevant experience for a user.”

But could this move have huge implications for real-time marketing and publishing on Twitter, and will people welcome it with open arms?Recently, Twitter began tinkering with the feed by featuring content that users didn’t sign up for, and, For the uninitiated, this new function would surface favorite tweets from accounts a user follows; in other words, if a user you follow “favorited” a tweet, it would end up in your Twitter feed.

 

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Negative SEO: Should You Be Worried? If Attacked, What Should You Do?

If you are in a competitive niche, or if you have a history of being penalized and having to do link cleanup, then you really should be monitoring your backlinks regularly. What we do for our regular link audit clients is a monthly backlink audit. This really should be frequent enough to find and clean up unnatural links. However, if you are under a strong attack where new unnatural links are coming in daily, it may be a good idea to do this cleanup every one-to-two weeks.

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Local Event Marketing: Earn Links, Build Citations, Get Reviews, Increase Foot Traffic, and Win at Local SEO

Online marketing has been rapidly evolving over the years and a major paradigm shift has happened which has caused marketers to stop building links and start thinking of how to earn them.

Hosting events is a great way to increase your offline visibility as well as earn a ton of links, possible news mentions, and build citations. The citations will help your local SEO campaigns by getting listed on locally relevant websites., the links will help your organic rankings increase through earning high quality links, and foot traffic and exposure to your place of business will be great for your business

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