The Penguin 3.0 Rollout Will Bring Tears to Your Eyes

For some, it will be tears of joy. Tens of thousands, if not hundreds of thousands of webmasters have performed meticulous link audits after being impacted by Penguin. Specifically, they have gone to great lengths to remove or disavow EVERY link that could be interpreted by Google as being part of a link scheme. The payback for those who have worked so hard at coming into compliance, up to this point, has been nil. The reason is that Penguin is an algorithm and not incorporated into the normal and ongoing search engine refreshes.

The first step is to determine whether or not your website has been affected by Penguin. The place to start is by using a Penguin Penalty Checker Tool, which compares your web traffic to the Penguin rollout dates. If a traffic drop syncs up with a rollout, you MAY be impacted by Penguin, but a full site audit should be performed in order to be absolutely certain.

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How to Use Facebook for Targeted Content Promotion

One of the advantages of using Facebook is the fine level of detail you can go to in terms of targeting an audience. This is one of the areas where Facebook is actually better than Google when it comes to advertising. Content and advertising agencies would like you to believe it, content produced by a business doesn’t just go viral on it’s own. There is often something that pushes it really, really hard when it first goes live which gains momentum, and eventually the content is spread far and wide enough that it doesn’t need you to push it anymore.

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Why Rankings Remain Even After Links Disappear

The idea is that if we move a page up in rankings by pointing links to it, and then remove those links, the bump in rankings often remains.The reverberation of the effect of a link across Google’s link graph and across the rankings, that has an impact even after a link has been removed. In the past, we have also referred to these as link ghosts, but I think link echoes  is actually a much better name.

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How To Do a Content Audit – Step-by-Step

A content audit can help in a variety of different ways, and the approach can be customized for any given scenario.It may not be the “best” way to do them every time, but we’ve managed to keep it fairly agile in terms of how you choose to analyze, interpret and make recommendations on the data.

Collect all of the content URLs on the site and fetch the data you need about each URL. Then analyze the data and provide recommendations for each content URL.

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How to Win in Organic Search: Tips from Google, Bing and Brands

In the past year or so, organic search has seen major changes. In 2013, we saw the Hummingbird infrastructure launched in Google Search and we experienced the end to keyword data in analytics due to 100 percent Secure Search. We also saw Google’s Panda become a staple facet of the algorithm by becoming a rolling update.

There were also additional expansions to the Knowledge Graph and the way it displays information in organic search, leading to things like the local carousel results and results from Google’s new voice search.

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Google Tests “Listen Now” Ads for Music Searches

Google is testing “Listen Now” ads with the likes of digital music services Spotify, Rhapsody, and Beats Music, the Wall Street Journal reports.

A Google representative confirmed the music ad tests.

When consumers search for musicians via Google on desktop or mobile devices, the display ads appear grouped together under a “Listen Now” label and promote services that also include Google Play.

The ads appear within Google’s Knowledge Graph.

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What Makes Content Shareable & Why It Matters for SEO

 

 

“shareability” is the potential of a given piece of content to be transmitted, or shared, by a third party. Usually this manifests as a reader sharing a piece of content on their personal social media profile for more people to see, but there are many similar forms of redistribution, and a piece of content’s “shareability” determines how likely it is for such instances to occur.

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Is Google’s New Local Algorithm ‘Pigeon’ for the Birds?

Google told SEL the update was for U.S. English queries and had deeper ties into its Web search capabilities, “including the hundreds of ranking signals they use in Web search along with search features such as Knowledge Graph, spelling correction, synonyms and more,” the report said. This would get local search more closely mimic traditional organic search rankings.

 

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30% of Traffic to Insurance Sites Came from Search in June

How do auto insurance brands stack up in the search results? How much do they rely on search traffic to their websites?

Across the carriers studied in June, approximately three in 10 website visits were generated from search engines. State Farm had the highest percentage of traffic to its site from search, at approximately 36 percent, according to Millward Brown.

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Defining Local SEO KPIs & How to Measure Them for Maximum ROI

Accurate tracking, measurement, and reporting are mission critical for local SEO marketers. Stains experience a massive amount of local and organic search data available to them, but not all information is made equal.

To save time, maintain costs in line, and unearth the most relevant insights, brand marketers must identify the key performance indicators (KPIs) that really matter. With those KPIs in hand, marketers can carry out a bare three-measure procedure to quickly cut through local search performance, evaluate the strength of local SEO efforts, and analyze results to optimize future efforts.

First, let’s look at the local SEO KPIs you should cover and bill for greater success and impact on ROI.

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