How to Make AdWords Paid Search Work for You – 7 Important Steps

PPC can be very hard at times. You’re balancing accounts, budgets, tasks – it’s a constant effort to keep up.At the same time, you have to keep the customer at the forefront of all you do – because at the end of the day, you’re managing their money. It’s also important to set time aside to do things outside of the normal day to day routine to make your AdWords PPC accounts work better for you – as well as your client.

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17 Keys to Success in Social PPC

If you haven’t jumped on the social PPC bandwagon yet, it’s time you gave it some serious thought. While social PPC won’t replace Google AdWords any time soon, it’s become an effective source of incremental leads and sales for savvy businesses.

Social PPC is becoming an important part of the online marketing toolbox.

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How to Optimize Your Content Strategy With Social Listening

Social media has risen drastically in the past decade. With several successful social networks, accompanied by the continuously broadening user base, the data and insights available through social listening can drastically help improve your selling attempts.social listening can actually do much more than inform your social strategy. It can help you find new keywords to target via paid search, find new networks or websites to run display ads on, and it can also help you optimize your content strategy.

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PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

Desire to establish your brand authority & trust while helping your SEO Efforts  ? Turn to public relations. It’s one of the most valuable online marketing strategies you can use, resulting in increased traffic, quality links, and a robust brand image.

Media mentions allow you to give your content marketing efforts wings, enabling both increased brand awareness as well as third-party endorsements.

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The Evolution of Audience Targeting: 3 Opportunities for Marketers

In the former stages of online advertising, targeting options was predominantly derived from traditional media tactics and focused around demographic, geographic, and time-based data.As global Internet usage increased and technology improved, advertisers realized they could leverage audiences in more advanced targeting methods.

Marketers know the value of delivering the right message to the right person at the right time, but the increasing complexity of the path-to-purchase makes targeting a continued challenge.

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How To Check Loading Speed Of A Website? & How It Affects Your Business?

There are many online website which provides platform where you can check loading speed of your website.These sites also provides suggestion on what to do to decrease loading speed of site.

Now days most of the people prefer Internet to buy products. This is the reason, you will see every companies have website where they sale products online. If you also decided to have a site to sale product or to do business online then it is a good decision.

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You Can Now Link Your Google My Business & AdWords Accounts

Google has announced an update to location extensions that will let advertisers link their Google My Business and AdWords accounts to ensure consumers will receive the correct local information they need when they’re ripe to purchase.

This is critical, Google says, because “50% of consumers visit a store within one day of searching for local information on their smartphones.”

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The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content

If you see yourself creating endless content in a rut with increasing mediocre quality and dwindling traffic, block off right now and re-evaluate. Stay with the SSS framework (Strategize-Structure-Systemize) to convert your vicious content cycle into a perfect one.

The vicious cycle of content creation is more usual than not in the domain of capacity marketing. “Contents,” if you will. It’s the obsessive-compulsive need to keep churning out more and more content in the hopes that something will stick.

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New robots.txt Tester Launches in Google Webmaster Tools

The robots.txt testing tool in Google Webmaster Tools has just received an update to highlight errors causing Google not to crawl pages on your website, let you edit your file, test if URLs are blocked, and let you view older versions of your file.

If Google isn’t crawling a page or section of your website, the robots.txt tester, located under the Crawl section of Google Webmaster Tools, will nowadays let you examine whether there’s an issue in your file that’s blocking Google. (This part of GWT used to be known as Blocked URLs.)

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Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

In its latest report, “How Search Marketers Engage on Twitter,” social insights company Leadtail looked at 521 U.S.Search marketers (SEMs) on Twitter to see what topics they talked about, which content they consumed and shared, and what publications and people were the most influential in the Twittersphere. When it comes to sharing content on Twitter, SEMs preferred their desktop tools over mobile. Granting to the data, 80 percent used the Twitter.com website to share.

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Google Panda: Understanding the Technical Inner Workings

Primitive search engines only read words on the pages in their database and rendered pages that included those searched words. Google basically came along with the ability to reorder those search results based on how many other pages on the Internet linked to them.

Since then, Google and other search engines have improved these foundational ranking factors and developed thousands of ways to reorder search results so only the most relevant are displayed to the user.

For instance the “freshness” of the substance or the location of where the hunt took place.Panda is only another way Google reorders results based on the tone of a site’s capacity.

Throughout this article we reflect in detail what can be taken from the “Panda Patent”. The wording used is frequently obscure and sometimes hits it difficult to hold meaning, then here’s a quick concept breakdown that should help throughout.

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Optimizing Across Paid & Organic Search: 3 Ways to Maximize Value

Over the past few years the world of digital marketing has been fragmenting across devices as well as platforms. This has made digital marketing more difficult for stains.

Hunt has also continued to evolve, but it’s less about the instrumentalists in the game and more about the integration between search, social, paid, and constitutional.

The overlap of paid and organic has been a subject the industry has wrestled with for a spell now. Over the past four years I’ve been monitoring a segment of keywords, to see if this landscape evolves. The key metric is the percentage of brands that have both a paid and organic listing on the page.

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Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

The latest version of Google’s “human rater handbook,” search quality evaluation guide, has leaked once again, and gives us more clues into how Google determines quality. Edition 5.0 of the handbook is dated March 2014, and contains updated information about expertise, federal agency, trust and reputation when rating web sites and their pages.

Google’s search quality team hires human raters, who help Google rate sites for quality. They attend and then every bit part of a feedback loop, oftentimes assessing proposed tweaks to the algorithm before they are put out.

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Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

If you’re marketing internationally, it is important that your content is translated properly. Why? Even though many countries have English speakers, your prospective customers might only speak the native language. By marketing to consumers in the language they prefer, you can improve the way that they interact with your content.

Unfortunately, translating your content may be easier said than practiced. Google Webmaster Tools has announced the addition of a new reporting feature to help marketers troubleshoot real-alternate-hreflang annotations.

 

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How to Implement an Engaging Content Marketing Plan for the Finance Industry

Finance-related information is often dismissed as boring and dry and a pain to read. But it need not be that way. After all, everybody needsgood and reliable information when it comes to money. So it should not be difficult for financial institutes to grab people’s attention with the right kind of content.

For an engaging content marketing plan, focus on creating content that helps your customers and provides them with the resources they need to make informed decisions.

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Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

Whether your day-to-day focus is business management, marketing, sales, SEO, social media, advertising, software development, or customer relationship management, the mobile device has increasingly become the preferred tool for work and communication. How quickly and effectively an organization plans, develops, and adapts to deliver quality mobile experiences will likely become a competitive advantage.

Some organizations may continue to view mobile as an “add-on” or supplementary effort when planning for digital interaction with customers. However, those who embrace the shift in behavior and deliver what their customers want and need to make a purchase decision will likely be the ultimate winners.

 

 

 

 

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