IPv6, C-Blocks, and How They Affect SEO

You have probably heard about IPv6, but you might remain a bit confused about the details of what it is, how it works, and what it means for the future of the Internet.

This post gives a quick introduction to IPv6, and discusses the SEO implications that could follow from the IPv6 roll-out. A quick caveat: This stuff is hard, so let me know if you spot any missteps!

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How Responsive Design Increases the Results of Your Online Marketing

We all hear about responsive design. But as a marketer, sometimes we are only focused on the specific tasks, such as creating content, developing email campaigns, building links, and updating social media networks. The fact of the matter is, if you or your clients do not have a responsive design in place, then all of the online marketing strategies we implement will not bring the full potential of results.

This post will cover the points you need to make to your boss or your clients when it comes to adding responsive design into the marketing mix.

 

Mon seo news

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6 Reasons for Your Lack of Content Marketing Success

Content marketing is the phrase of the moment. Everyone in the marketing industry now seems to “do content”. Several brands and agencies boast its success, and a growing number of “experts” claim that content marketing is an effective and relatively easy way to drive awareness, sales, and advocacy.

If you have invested a lot of energy (and money!) in content marketing and despite all that the results are not meeting your expectations, perhaps the reasons that led to this failure are apparent. If not, here are six possible explanations to your woes in content marketing.

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5 Reasons a Site Hit by Google Penguin Won’t Recover

When Google launched the Penguin algorithm April 24, 2012, many sites who had relied strongly on low-quality link building were severely affected.

In many cases the stories are tragic ones of small business owners who hired an SEO firm or consultant to help them improve their rankings, not knowing that the work that was being done was going against Google’s quality guidelines. And now, many of these small businesses are having to cut staff and losing a lot of money because they can’t find a way to recover their Google presence.

While Penguin recovery is possible, it’s difficult. Here are five reasons why your site isn’t recovering from Penguin.

Fri seo news

 

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5 Tips for Using Facebook News Feed Ads

Facebook’s News Feed ads, launched in late 2012, have proved highly effective. According to research across Marin Software’s client base, advertisers increased spend on Facebook News Feed ads by 140 percent in Q3 2013, compared to a quarter earlier. And it’s no wonder, because News Feed ads work.

In this new native ad economy, Facebook is investing heavily in News Feed ads, allowing advertisers to connect with users through relevant content placed directly in their personal feeds. So while right-side ads probably won’t disappear in 2014, they’ll continue to lose ground to News Feed ads.

Here are five tips to making the most of Facebook News Feed ads.

 

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PPC Budget Forecasting 101

Pay-per-click professionals often asked to play with our numbers, to shift our budgets, and essentially to predict the future. Some common questions getting from clients about our search accounts cover the following:

  • Could you spend an extra $20,000 this month? What would that look like?
  • How many clicks or conversions are we leaving on the table with our current budget?
  • Are we maximizing our impression share?
  • What’s the potential that we could spend without impacting our CPA?

 

Thu seo news

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2014 Google Shopping Feed Specifications Update

Google’s new feed specifications include updates to mobile links, bundle attributes, availability specification changes, and changes to apparel identifiers.

Google AdWords ads (both text and image) are created from inventory information that sellers communicate to Google through a feed.It requires merchants send in the inventory file, is changing to match Google Shopping’s recent updates.

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4 Tips to Effectively Localize Your Search Marketing

Localizing search attempt is an immense method, which helps advertisers to promote next level from their direct response marketing. From big brands with physical store locations, to license model companies, to company-dealer association, localized search allows advertisers to give the majority upto date info to searchers and helps efficiently channel digital traffic into brick-and-mortar stores for offline buy, support, or even just pick-up.

Wed seo news

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Google Adds One-Click Music App Integration

Android users can now search Google for a musician, band, or song, and tap a link to open the music right into a music application (Rdio, iHeart Radio, Spotify, Google Play, Tunein, or YouTube) on their smartphone.

Google wants music fans to know that they “hope all this makes finding and exploring artists and music on Google more fun now that you can listen to the music right away.”

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10 Steps to SEO-Optimizing Your Blog Articles

SEO isn’t really a standalone practice anymore. In fact, it’s very difficult to separate search engine optimization from social media and content merchandising, because these three factors make the mainstay of a modern inbound marketing strategy. Keyword research and optimization can improve the functioning of your SEO blog posts in search, while social media shares send a clear message to Google that your content is quality.

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The Hidden Benefits of Social Media Marketing

Most businesses venture into social media expecting to experience a big return on investment. The hope is that new clients will come in droves, and that the benefits and revenue generation will be immense. Yet, this is rarely the case. It requires time to build momentum with social media, and the benefits aren’t always as obvious as we would wish.

If you’re experiencing a bit skeptical about social media marketing and whether or not it’s worth the effort, following are some reasons why it may be functioning better than you understand.

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The Definitive Guide To SEO In 2014

Webmasters are finding it hard to see out what’s still important for SEO and what’s no longer relevant. In an endeavor to clarify important trends in the SEO industry.

  • Keyword research
  • On-page SEO
  • Mobile SEO
  • Google Authorship
  • Link building & Content Strategy 

Keyword Research

Although much has changed over the past year when it comes to SEO, the principles of keyword research have remained comparatively static. So, which keyword tools and resources are still current and relevant in 2014?

On-Page SEO

On-page SEO elements, fortunately, haven’t changed much over the past year or two.Your goal should still be to create high-quality, unique content that matches the demands and expectations of your consultation

Mobile SEO

If you haven’t already optimized your website for mobile, this should be your #1 priority this year when it comes to SEO. As Google tries to hold up with the cost increase in voice search due to high mobile usage, your site and your content must be optimized with this in mind.

Google Authorship

Setting up Google Authorship isn’t difficult, and should no longer be considered optional. By linking your Google+ profile with all the content you produce, you claim ‘ownership’ of all your content, thereby increasing your Author Rank, which is a theoretical value determined by the quality and quantity of the content you produce, as well as which publishers publish your content.

Link building & Content Strategy 

Building high-quality, relevant links to your website is one of the most time-consuming elements of SEO, but also one of the most rewarding. Links are the most important factor in the search ranking algorithm, and one of the most effective ways to build inbound links is through guest blogging.

 

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Google Updates Site Move Guidelines on Webmaster Tools Help Center

Google has updated their guidelines to help webmasters deal with moving sites, including issues that might get up due to moving a site to responsive design.

As they classifies the site move into one of two types of content migrations

  • Site moves without URL changes
  • Move a site with URL changes

First, the site moves without URL changes – when you upgrade your website content management system to a new hosting provider and you have the same domain name and URLs.

For Example: www.example.com to a different hosting provider while keeping the same URLs and site structure on the same domain name.

Then, move a site with URL changes – when the URLs on the website change in any number of ways, such as protocol, domain name and URL paths.

For example:

Protocol: http://www.example.com to https://www.example.com
Domain name: example.com to example.net
URL paths: http://example.com/page.php?id=1 to http://example.com/widget.

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The Top 7 SEO Trends Dominating 2014

Google has been engaged over the past twelvemonth, and traditional SEO strategies, tasks and roles have changed considerably.

Let’s get a look at what we’re seeing so far in 2014.

1.    Google Authorship is rising in importance

Business owners gain the importance of Google Authorship and are taking Author Rank more seriously, Google has confirmed they do practice a form of Author Rank.

2.    Brands are realizing the necessity of social media, as it plays a major role in website traffic referrals and content dissemination

In March 2013, Facebook drove 21.25% of all traffic sites receive. Pinterest came in 2nd at just over 7% of all traffic, although its share of traffic has grown by 48% since December. Twitter continues to trail behind with a 1% share of all website traffic.

3.    “Content marketing” is beginning to replace the term “SEO”

Most experts would agree that it’s no longer enough to simply have an SEO strategy. In fact, I’ve noticed the term ‘content marketing’ starting to become used synonymously with ‘SEO’.

4.    Guest blogging has been redefined

Guest blogging was probably the biggest buzzword throughout 2013. SEO professionals and online marketers preached the value of this tactic for building links, brand authority, credibility, and myriad other benefits.

5.    SEO is becoming more expensive as it becomes more difficult to get inbound links and create link-worthy content

Pre-Panda, producing content that would rank highly was relatively easy. Slap up some keyword-rich content, get a few keyword-rich links to it, and you were good to go.

6.    In-house SEOs are becoming coordinators for actual fulfillment work

With the increased volume of tasks and the wider range of skills needed for content creation and SEO, in-houses SEO professionals are increasingly being called on to coordinate the fulfillment of work, based on their technical knowledge, rather than completing it themselves.

7.    As competition for online visibility rises across all industries, the demand for SEO services is increasing

With the vast majority of businesses now actively using content marketing as part of their overall marketing strategy, the competition for search engine rankings is fiercer than ever.

 

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10 Social Media Posting Ideas That Get More Clicks

While converting social media users into leads or clients requires more than a single click, generating them to mesh with the content you share and produce is an important measure.Since the correct approach to posting can have a vast impact on the results you see from social marketing, let’s cover ten different social media posting ideas that have turned out to be really efficient.

Wed smo news

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How to Complete an SEO Competitive Analysis

Have you ever looked at a competitor’s website and wondered why they were ranked higher than you in search engines?

The SEO competitive analysis will provide a foundation of knowledge and a strategic foundation you can use to outrank your competitors in Google and other hunt engines. This tool facilitates you to better realize the competitive landscape of search engine rankings in your industry.

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