New Instagram Tagging Could Mean a Boost for Brands

Tags are the internet equivalent of the Rubbermaid silverware caddy. They were both created to help keep like items together and neatly organized. You can tag blog posts and YouTube videos. Add a “hash” and you’re good to go on Twitter. Facebook took tagging to the next level when they created a tool to tag multiple people in a single photo and now they’ve added that same tool to Instagram.

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The Advertiser’s Guide To Surviving Reddit

If you’ve so far neglected the advertising and marketing opportunities on Reddit, you’re not alone. Historically, the relationship between Redditors and those who market to them has been contentious—Reddit is a cohesive community in a way that social platforms like Facebook or Twitter are not, and Redditors will fight to protect its integrity from spammers and lazy attempts at commercial gain. Done well, however, advertising on Reddit represents a tremendous opportunity.

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FACEBOOK LAUNCHES FB NEWSWIRE FOR JOURNALISTS

Every day, news is made on Twitter, not Facebook — that’s why the social network giant is taking another crack at becoming the go-to tool for journalists, as well as for breaking news. First came embeddable posts, Trending Topics, hashtags and Paper .

The latest of several attempts to be a real-time news source like microblogging site, Twitter, this new tool is supposed to help with separating the news from the noise. Enter FB Newswire, a tool that is supposed to make it easier for journalists and newsrooms to find, share and embed newsworthy content from Facebook.

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7 TOP TIPS TO AVOID A GOOGLE PENGUIN PENALTY

Google Penguin is an internal “code name” for a Google search result update that was initially announced on April 24, 2012. “Google Penguin” heavily focused on poor-quality links as a tactic to falsely improve search ranking. Since then, it has been a regular part of Google’s and we are already up to Google Penguin Version 6. In this article I predicted this would happen and I give you some great tips to avoid future penalties.

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Title Tag Preview Tool ( 2014 Edition )

Title tags—technically called title elements—define the title of a document. Title tags are often used on search engine results pages (SERPs) to display preview snippets for a given page, and are important both for SEO and social sharing.

The title element of a web page is meant to be an accurate and concise description of a page’s content. This element is critical to both user experience and search engine optimization. It creates value in three specific areas: relevancy, browsing, and in the search engine results pages.

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HOW GOOGLE CHANGES ITS ALGORITHM ?

 

Each year, Google changes its search algorithm around 500–600 times. While most of these changes are minor, Google occasionally rolls out a “major” algorithmic update (such as Google Panda ,Google Penguin,Hammingbird) that affects search results in significant ways.

For search marketers, knowing the dates of these Google updates can help explain changes in rankings and organic website traffic and ultimately improve search engine optimization.

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2014 INBOUND MARKETING TRENDS

Inbound marketing is promoting a company through  blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, social media marketing, and other forms of content marketing which serve to bring customers in closer to the brand, where they want to be. In contrast, buying attention, cold-calling, direct paper mail, radio, TV advertisements,sales flyers, spam, telemarketing and traditional advertising are considered “outbound marketing”. Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospect’s attention. Inbound marketing earns the attention of customers, makes the company easy to be found and draws customers to the website by producing interesting content.

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SEO AND EMAIL MARKETING CAN GET YOUR WEBSITE MORE TRAFFIC

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.

Electronic marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or current customer database.

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The Three Biggest Issues with Duplicate Content

Duplicate content is a term used in the field of search engine optimization to describe content that appears on more than one web page. The duplicate content can be substantial parts of the content within or across domains and can be either exactly duplicate or closely similar. When multiple pages within a web site contain essentially the same content, search engines such as Google can penalise or cease displaying that site in any relevant search results.

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Which Marketing Channel Gets The Most Visitors?

Looking to attract new visitors online?

Social, email, paid search and SEO are all attractive ways to bring in the audience. But some bring more visitors than others plus some convert better.

  • SEO: 54% discover new sites this way; just behind email for qualified leads, 36%
  • Email: 51% discover new sites this way; tops for qualified leads, 40%
  • Social: 32% discover new sites this way; tied with paid search for qualified leads, 18%
  • Paid Search/SEM: 18% discover new sites this way; tied with social for qualified leads, 18%

Here’s the infographic:

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7 Reasons Why Your Business Should Invest In SEO ?

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results.In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search,news search and industry-specific vertical search engines.

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In fact, many companies are making a renewed commitment to investing into developing solid, SEO optimized web infrastructure that is search-engine friendly, given the engines’ continued commitment to improving their algorithms over time.

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The Story of Earth Day

THE STORY OF EARTH DAY

Each year, Earth Day — April 22 — marks the anniversary of what many consider the birth of the modern environmental movement in 1970.

The Story of Earth Day
The Story of Earth Day

The height of hippie and flower-child culture in the United States, 1970 brought the death of Jimi Hendrix, the last Beatles album, and Simon & Garfunkel’s “Bridge Over Troubled Water”. Protest was the order of the day, but saving the planet was not the cause. War raged in Vietnam, and students nationwide increasingly opposed it.

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