Successful Google Adword campaign for promoting Ford Figo Aspire Car launch for Cauvery Ford

ford-aspireOur ongoing Digital marketing engagement with Cauvery Ford, South India’ leading Ford Car dealer saw a new assignment handled by our Team –  To handle the Google adword campaign promotion for targeting the launch of Ford’s new Sedan ‘Ford Figo Aspire’. We created an attractive landing page with Google conversion tracking installed. Our team used both the search network, display network & re-marketing to ensure maximum visibility. The campaign received an over-whelming response with over 700+ conversions tracked within a fortnight of our campaign going live. Quality score of the keywords ensured lower ‘cost per click’, ensuring an overall low ‘cost per conversion’.

Cauvery Ford Adwords Performance SC
For more details on our Google adword campaign management services, call or inquire here

View the landing page here http://goo.gl/twyqZS . For more information visit  : www.radical.co.in

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Mobile Responsive Parallax theme website design project

megamorphMegamorph Marketing (http://www.megamorph.in/) needed a umbrella website to showcase their different brands and company information. Designed a mobile responsive parallax theme Design. Project included the initial brief, custom design with HTML5 and hosting. This was the second project for this client, after we had worked on one of their product brand website www.careclean.co

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Mobile Responsive Website for VASA Educational Consultants

VASA Student Services is an overseas education consultancy based in Bangalore, with a strong online presence in terms of online counselling, virtual education fairs, online GRE training etc. With previous unpleasant experiences with many web development firms; VASA were looking to partner with a professional agency that could deliver work to their expectations and within a given timeline.

Radical Networks was called upon to initially design a HTML5 mobile responsive based static website for their VASA Student Services division. Continue reading “Mobile Responsive Website for VASA Educational Consultants” »

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Your Guide to 301 Redirects for SEO

Web addresses started appearing in print, it’s been tempting to lop the “www” off to make the URL easier to remember and to use.Does it matter if you do that? Is a www address better for SEO? If a viewer uses www, will the page show up differently than if they don’t?

When you register a domain name, you register example.com, not www.example.com. That’s because the www part of the URL is actually considered a subdomain, much like blog.example.com, login.example.com, etc. Continue reading “Your Guide to 301 Redirects for SEO” »

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SEO PROJECT FOR HOMESTAY IN COORG

Objectives: Client wanted to gain more visibility with Search Engine optimisation of their website specifically on Google.co.in, to attract more targeted traffic comprising of individuals, corporate groups and travellers searching for a homestay in Coorg using Google.Client was already advertising using Google Adwords, with a significant ad spend over the past couple of years.One of the objectives was also to reduce ad spend by ensuring traffic using ‘organic’ search traffic.

Our Solution: Our regular SEO process starts with an in-depth keyword research strategy to analyse all ‘keyword’ combinations – which the target audience would use to find the client’s business. Continue reading “SEO PROJECT FOR HOMESTAY IN COORG” »

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5 Incredibly Practical Reasons To Do PPC In 2015

The competition for visibility in the search results is fierce, which is all the more reason that big brands should stake their claim as a presence to be reckoned with online. Alongside search engine optimization, pay-per-click (PPC) can garner more real estate for your brand on the results page – and if you’re not there, your competition surely will be. Continue reading “5 Incredibly Practical Reasons To Do PPC In 2015” »

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Information Architecture for SEO

It wasn’t too long ago that there was significant tension between information architects and SEOs; one group wanted to make things easier for humans, the other for search engines. That line is largely disappearing, and there are several best practices in IA that can lead to great benefits in search. In today’s Whiteboard Friday, Rand explains what they are and how we can benefit from them. Continue reading “Information Architecture for SEO” »

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Effective Keyword Targeting: The Key To Growing Traffic & Revenue

When it comes to keywords, your aim shouldn’t be to target everything. Rather, you should aim to discover where the richest vein of gold lies, and then focus your efforts on extracting it. By correctly identifying areas of growth potential, you can transform a website into a traffic machine with high revenue potential. Continue reading “Effective Keyword Targeting: The Key To Growing Traffic & Revenue” »

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The Power of Social Advertising and Custom Website Audiences for Panda and Penguin Victims

Getting smoked by an algorithm update is tough. The loss of traffic, leads, and sales can be catastrophic while companies work to fix problems that led to the attack.

For example, you should keep publishing top-notch content, using social media like a champion, leverage email marketing to get in front of your customer base, and more. Continue reading “The Power of Social Advertising and Custom Website Audiences for Panda and Penguin Victims” »

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Your Start-to-Finish Guide to Using Google’s Disavow Tool

Have you used Google’s disavow tool? You might want to. If you have been actively involved in SEO for your website over the last few years, there is a good chance that you have unnatural links pointing to your site. These can hurt you in the eyes of Google’s Penguin algorithm. Or, in some cases they can even get you a manual unnatural links penalty. Continue reading “Your Start-to-Finish Guide to Using Google’s Disavow Tool” »

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What Is Viewability and Should We Apply It to Link Acquisition?

Google recently reported that more than 56 percent of its ads are not measured as “viewable” – meaning more than half of all ads bought through Google are never seen by human eyes.

According to Google’s blog, a statistically smaller number of publishers are responsible for making this figure so staggeringly large, yet the average publisher’s viewability is only 50.2 percent. Continue reading “What Is Viewability and Should We Apply It to Link Acquisition?” »

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HTTP/2: A Fast, Secure Bedrock for the Future of SEO

Google created the SPDY protocol as a multi-year experiment to find a faster way for browser and servers to communicate. The results have been so positive that the Internet Engineering Task Force (IETF) is using SPDY as the basis for HTTP/2, a replacement to the current network protocol that powers all Internet web traffic today. While technically HTTP/2 is still an evolving specification, many web browsers, web servers, networking devices, and websites already support both SPDY and HTTP/2 in its current form. Continue reading “HTTP/2: A Fast, Secure Bedrock for the Future of SEO” »

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Why a Mobile-Friendly Website Is Essential to a Successful SEO Strategy in 2015

Some organizations are still resistant to having a mobile-friendly website, either because they lack the resources or don’t see the value. If your organization falls into this category, and you would like to continue being relevant in 2015 on the most widely used search engine in the world, Google, then now is the time to begin building a mobile-friendly website.

Here are three reasons your organization must have a mobile-friendly website in 2015. Continue reading “Why a Mobile-Friendly Website Is Essential to a Successful SEO Strategy in 2015” »

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5 SEO Strategies That Will Still Work in 2015

Google! Its algorithm updates continued unabated in 2014, leading to panic among some search marketers and dread among many more. Now that Google has been on a mission to reduce the visibility of low-value pages, especially those that are over-optimized for keywords, does it seem like there are hardly any optimization techniques left that won’t get you dinged? There are, in fact, some strategies that will still work in 2015. Continue reading “5 SEO Strategies That Will Still Work in 2015” »

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The Future of Google’s Search Algorithm: Refinement Vs. Overhaul

SEO is a fairly tumultuous profession , according to most SEOs. We’re constantly wondering about the future, and how new algorithmic changes and updates will impact our livelihood.

Despite the rapidly changing nature of technology, Moore’s law, and the fact that key members of Google believe its biggest competitor is not yet around (or perhaps starting even now, in a garage somewhere), it’s nonetheless important to consider the future of search and the search algorithm. Continue reading “The Future of Google’s Search Algorithm: Refinement Vs. Overhaul” »

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Long Tail CTR Study: The Forgotten Traffic Beyond Top 10 Rankings

Search behavior is fundamentally changing, as users become more savvy and increasingly familiar with search technology. Google’s results have also changed significantly over the last decade, going from a simple page of 10 blue links to a much richer layout, including videos, images, shopping ads and the innovative Knowledge Graph.

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For more information CLICK

 

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Google Updates CAPTCHA API to Weed Out Robots

Years ago, as a safety measure to ensure that robots could not crawl gated content or access online shopping carts, Google implemented the much-recognized CAPTCHA box with distorted numbers and letters. Users would then need to enter the information shown in the box to prove they weren’t robots, which often took multiple attempts. Now, realizing that the dreaded distorted box was in need of an upgrade, Google has released an API called “No CAPTCHA reCAPTCHA.” Continue reading “Google Updates CAPTCHA API to Weed Out Robots” »

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Google: Penguin 3.0 Rollout Still Ongoing

Google has confirmed the shifts and changes reported throughout the industry on Thanksgiving day were a result of the Penguin 3.0 refresh that first began rolling out 6-weeks ago.

The interesting part was that Google began the rollout of Penguin 3.0 on October 17, 2014, which was 45 days ago, or over six-weeks ago. For this to still be rolling out is unusual. Continue reading “Google: Penguin 3.0 Rollout Still Ongoing” »

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